Veja da Jojo - Reckitt Benckiser
For the first time in its history, Reckitt partnered with a celebrity to launch a collab all-purpose cleaner, the “Veja from Jojo”. So it was time to do something that was also brand new: place the famous Brazilian Veja — this time signed by Jojo — in the world-famous Times Square. And of course she had to be there to see this for herself.